Post by ivykhan885 on Mar 7, 2024 9:01:20 GMT
There are some products whose impact is so strong that the brand name often replaces that of the category: Post-it, Scotch, Attack, Moka to name a few. Is it possible to identify this dynamic also in the digital world? Try entering one of these words into Google. Jokes aside, this search engine, precisely because of its almost ubiquitous presence, deserves further investigation. To best position your content in users' SERPs, discover the dedicated Ediscom solutions now. For more information, don't hesitate, click here ! Google a search engine that becomes a competitor Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION The weight of Google online: some data At present, 92.71% of all search queries entered online were made via Google. In other words, more than nine out of ten Internet users who search for information online do so via this engine. By comparison, its closest rivals, Microsoft Bing and Yahoo!, share remaining search queries with few others. The market shares of Bing and Yahoo! are 2.32% and 1.59% respectively, without any chance of undermining the monopoly.
of "Big G". Analyzing other competitors in the rest of the world, the main Chinese search engine, Baidu, has a market share of 1.06%. It is important to note that Google is one of the numerous tech giants banned in China, so this percentage represents the vast majority of queries entered into the country. Finally we find Yandex, the Russian engine, at 0.56%. With these data, there is no doubt that the current monopoly in the sector is in the hands of the Californian company from Mountain View. Where Google's real competition takes place Google clearly dominates the web search Australia Telegram Number Data market , and Amazon is not a direct competitor in the overall domain. However, when people are looking for a new razor or lawn mower or shampoo or whatever, they can search on Google or they can search directly on Amazon. In fact, as declared by Erich Schmidt (Chairman of the Board of Directors of Google) way back in 2014, the entities capable of competing with Big G are very different from those just mentioned. The current giants of the Tech industry, fundamentally, have reached such a level of monopoly over their respective competitors that real competition has now surpassed the limitations imposed by the individual reference sectors. Analyzing the American e-commerce market.
Amazon brings up impressive numbers: according to a report by the research agency CivicScience , when searching for a product almost half of Americans (49%) enter their query on Amazon.com , while only 22% turn to Google. It is also not surprising that Amazon Prime members overwhelmingly begin their searches on this portal. Nearly 80% of users who use Prime weekly conduct their searches with Amazon; even among non-Prime users, Bezos' company still occupies 37% of preliminary purchase searches. In all this, it is important to underline the role played by the devices used, smartphones above all: the shortcuts present on their displays, as well as the official applications, allow the user to skip the intermediate step of the query on Google, thus making it possible and more the percentages mentioned are reliable. From search engine to response engine Big G's monopoly to date is almost total, but we must not delude ourselves: in recent years the company has been adopting a series of measures to defend its market share. The largest source of traffic on the web, in fact, is increasingly showing the tendency to want to compete directly with the realities that helped it become a monopolistic and dominant power. The speech by Rand Fishkin, founder of Moz and Sparktoro, “
of "Big G". Analyzing other competitors in the rest of the world, the main Chinese search engine, Baidu, has a market share of 1.06%. It is important to note that Google is one of the numerous tech giants banned in China, so this percentage represents the vast majority of queries entered into the country. Finally we find Yandex, the Russian engine, at 0.56%. With these data, there is no doubt that the current monopoly in the sector is in the hands of the Californian company from Mountain View. Where Google's real competition takes place Google clearly dominates the web search Australia Telegram Number Data market , and Amazon is not a direct competitor in the overall domain. However, when people are looking for a new razor or lawn mower or shampoo or whatever, they can search on Google or they can search directly on Amazon. In fact, as declared by Erich Schmidt (Chairman of the Board of Directors of Google) way back in 2014, the entities capable of competing with Big G are very different from those just mentioned. The current giants of the Tech industry, fundamentally, have reached such a level of monopoly over their respective competitors that real competition has now surpassed the limitations imposed by the individual reference sectors. Analyzing the American e-commerce market.
Amazon brings up impressive numbers: according to a report by the research agency CivicScience , when searching for a product almost half of Americans (49%) enter their query on Amazon.com , while only 22% turn to Google. It is also not surprising that Amazon Prime members overwhelmingly begin their searches on this portal. Nearly 80% of users who use Prime weekly conduct their searches with Amazon; even among non-Prime users, Bezos' company still occupies 37% of preliminary purchase searches. In all this, it is important to underline the role played by the devices used, smartphones above all: the shortcuts present on their displays, as well as the official applications, allow the user to skip the intermediate step of the query on Google, thus making it possible and more the percentages mentioned are reliable. From search engine to response engine Big G's monopoly to date is almost total, but we must not delude ourselves: in recent years the company has been adopting a series of measures to defend its market share. The largest source of traffic on the web, in fact, is increasingly showing the tendency to want to compete directly with the realities that helped it become a monopolistic and dominant power. The speech by Rand Fishkin, founder of Moz and Sparktoro, “