Post by account_disabled on Dec 24, 2023 10:34:32 GMT
A reimbursement of the price difference. The store manager looks down on him. He explains to her that: the price is not comparable since it is an Internet price; screen printing is not proof; he must go to brand B or C to request a pro forma invoice, make a copy of the receipt and send these 2 elements to customer service (refusing to give him the address since he knows how to use the Internet to 'inform) and that perhaps we will offer him a commercial gesture but that is not certain since the prices are free. The client replies that he will spread the information on social networks. The Director remains inflexible.
However, the request was simple and only took a few seconds for the customer to be satisfied: recredit Email Data the credit card for the amount paid and redo a credit card at the price of one of the competitors. The customer goes home and tweets the information: Result ? 1,698 impressions. What is an impression on Twitter? Impressions (the number of people who saw your Tweet); This is a far cry from what we learned a few years ago at school, where a dissatisfied customer told 10 others (even if there is no guarantee that an impression will actually be seen). What to remember with this very recent example: If brands still operate in silos (physical stores on one side and the web on the other) this is not the case for consumers.
The consumer is completely omnichannel. A price difference of a few euros can be explained, not 80%. Access to information and comparison is done in a few clicks and in a few seconds. The consumer, thanks to social networks, has regained power and now has a voice. “Digital transformation”, a very fashionable expression and often more a communication tool than a business reality, makes us forget that digital is above all a new tool to which we must adapt. It is more necessary to adapt your strategy to the digital world than to define a digital strategy. In this specific case, there is no question of the brand's digital strategy.
However, the request was simple and only took a few seconds for the customer to be satisfied: recredit Email Data the credit card for the amount paid and redo a credit card at the price of one of the competitors. The customer goes home and tweets the information: Result ? 1,698 impressions. What is an impression on Twitter? Impressions (the number of people who saw your Tweet); This is a far cry from what we learned a few years ago at school, where a dissatisfied customer told 10 others (even if there is no guarantee that an impression will actually be seen). What to remember with this very recent example: If brands still operate in silos (physical stores on one side and the web on the other) this is not the case for consumers.
The consumer is completely omnichannel. A price difference of a few euros can be explained, not 80%. Access to information and comparison is done in a few clicks and in a few seconds. The consumer, thanks to social networks, has regained power and now has a voice. “Digital transformation”, a very fashionable expression and often more a communication tool than a business reality, makes us forget that digital is above all a new tool to which we must adapt. It is more necessary to adapt your strategy to the digital world than to define a digital strategy. In this specific case, there is no question of the brand's digital strategy.