Post by account_disabled on Dec 28, 2023 4:49:32 GMT
There are many factors that drive trends and purchases of certain products or services. Movies and television series are one of them, especially now that outings (along with events and parades) have been drastically reduced due to the pandemic. In recent months, the most popular audiovisual productions have been a true source of inspiration for users when choosing one garment or another. According to Lyst data , searches related to “screen style” have discovered trends independent of those generated by the pace of industry collections. In its latest report, the fashion shopping platform includes 3 popular series that have caused search spikes globally. Next, we collect the data generated by these productions: Euphoria If you do not display the embedded video correctly, click here .
With the announcement of the arrival of its second season and the broadcast of two special episodes, Lyst users significantly increased their interest in fashion related to the series. Following the premiere of the Phone Number List second special episode on January 24, searches for Collina Strada grew by 154%. Among the brand's most popular products are a maxi skirt and a transparent top with a tie dye print. On the other hand, searches for Rue's psychedelic-print Stussy shirt increased by 50%. The shirt is currently out of stock. Additionally, interest in white slip-on Vans has skyrocketed by 46% and plaid-print pleated skirts by 24%. Lupine If you do not display the embedded video correctly, click here .
The series premiered on January 8 on Netflix and its impact on fashion searches has already been seen. The Nike Air Jordan sneakers worn by the protagonist Assane Diop increased in popularity by 36% that same week. Call my Agent If you do not display the embedded video correctly, click here . The premiere of the fourth and final season of Call my Agent two weeks ago has generated an increase in searches related to Andréa's style. Searches for skinny jeans have increased by 49%, those for blazers by 36% and cashmere garments by 144%. Likewise, Noémie's pink top has caused a 25% increase in searches for blouses with a bow in this color .
With the announcement of the arrival of its second season and the broadcast of two special episodes, Lyst users significantly increased their interest in fashion related to the series. Following the premiere of the Phone Number List second special episode on January 24, searches for Collina Strada grew by 154%. Among the brand's most popular products are a maxi skirt and a transparent top with a tie dye print. On the other hand, searches for Rue's psychedelic-print Stussy shirt increased by 50%. The shirt is currently out of stock. Additionally, interest in white slip-on Vans has skyrocketed by 46% and plaid-print pleated skirts by 24%. Lupine If you do not display the embedded video correctly, click here .
The series premiered on January 8 on Netflix and its impact on fashion searches has already been seen. The Nike Air Jordan sneakers worn by the protagonist Assane Diop increased in popularity by 36% that same week. Call my Agent If you do not display the embedded video correctly, click here . The premiere of the fourth and final season of Call my Agent two weeks ago has generated an increase in searches related to Andréa's style. Searches for skinny jeans have increased by 49%, those for blazers by 36% and cashmere garments by 144%. Likewise, Noémie's pink top has caused a 25% increase in searches for blouses with a bow in this color .